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At HoR she is the head of new media operations, but also a person that doesn ́t want to be labeled by format. A passionate navigator of tailor made processes who doesn’t trust formulas, but works on intuition, structure and analysis on needs, which she then playfully builds on.

Anna has been part of the film industry since 1994, mainly working as producer but also as a commissioning editor. Since 10 years she is a pioneer within new media and have founded ground-breaking arenas such as BoostHbg and SWIM.

Anna gets involved in projects that triggers her mind and heart. She is currently involved in several projects as a creative producer and as a strategist, with clients such as The Swedish Film Institute, artist duo Lundahl & Seitl and BritDoc/ Good Pitch.

Anna is found at the Copenhagen office as well as at House of Real Sweden, based in Malmoe.

Co-founder/ creative producer/ new media strategist